Any company would be very happy to land a well-known celebrity to endorse their product, as well it should.  It is a proven fact that when someone recognizable tells the people about your goods or services, sales increase.  That’s effective advertising; the better known the personality, the more credibility it lends to your company and the more people trust what you’re selling.

Some companies however, use celebrities merely to sell you a bill-of-goods.  I have seen many times, and I’m certain you have too, actors that hawk a product that you know they don’t really use.

There used to be a term back in the day, brand loyalty, where celebrities didn’t …