Soft Drink Sales Going Flat
The sale of those sugary colas that have for so long been a part of the Americana landscape are beginning to lose there fizz.
Recent studies and the data gathered from them, show a more health-conscious society buying less of those harmful sugar-laden drinks and instead, opting for healthier choices like alkaline water.
A demand for drinks with fewer calories coupled with a rejection of artificial sweeteners like diet sodas due to health concerns is helping to drive the change in consumer habits. Sales of diet drinks are falling fast as well.
http://online.wsj.com/news/articles/
Amazingly, people are discovering that water is a nice alternative. It contains no calories, has no artificial sweeteners or ingredients …