It hasn’t been a great couple of months to be in the soda industry. On 20th April this year a report was published by the America Stroke Association that appeared to draw a link between the consumption of artificially sweetened “diet” soda and the risk of suffering a stroke or dementia. A further report from Beverage Marketing Corps pointed to the fact that Americans now officially drink more bottled water than soda.
Bittersweet News
Coca-Cola responded by announcing job cuts and a new CEO who, it is believed, will try to steer the mighty company towards “healthier drinks” that have more appeal for today’s consumer.
It is, by and large, …