In data recently released by the Beverage Marketing Corporation, it was apparent that one area of growth exceeded it’s projected performance. Sales of bottled water are over and above the industry forecast, and it begs the question why that might be.
Damage Limitation?
A desire to be a bit healthier? Certainly water is a better option than soda. An inevitable reaction to the frightening stories about exactly what the water that comes out of your taps might contain? After Flint came Bruni, and if recent reports are to be believed, there’s more trouble brewing in the pipelines of America.
Disposable Dilemma
But bottled water is a bit of …